If you have made the decision to create a website for your business, then it is not likely that you are doing so because you want to be the only one to see it. Websites are typically designed to draw in audiences, increase exposure, and grow a business. However, it is not always as easy as â€œbuild a site and they will come.â€ The World Wide Web is home to millions of websites and is inundated with new pages every day, so it has to be your objective to create a site that will stand out among the masses. In order to do that, people have to be able to find it- not just those you send the link to or those you hand a business card to in passing, but the general public who surf the internet each day. The way that you draw these peopleâ€™s attention to your site is through a process called SEO or search engine optimization. Austin, TX is on the forefront of SEO, while custom web development in Austin is a thriving business where stationery design and web design merge together to create one of the most compelling web design scenes in the state.
What is SEO?
SEO, a relatively new term thanks to the tremendous success of companies like Google and Yahoo, is a free way of getting your website to the top of the page when a person types a related term into a search engine (such as those mentioned above). Think of this like those pieces of print media located at eye level on a newsstand. They are more likely to be chosen because they are the first seen.
In order to create a site that will be seen, people play a game of determining what terms will be searched by potentially interested individuals and then write and program in a way that will make their site among the top picks of the web crawler. A web crawler is used by search engines to locate information related to the word or term searched and to, then, list sites according the amount of relevant information contained within them. Therefore, writing and programming in a way that will make your site contain the most relevant information possible for each selected keyword provides you a better opportunity of being atop the list of search results.
Writing in SEO format
The first step to improving your SEO standings is choosing the correct SEO keywords. These terms are those that you feel people are most likely to search when looking for a service like the one that you offer. The list of keywords can be very short or very long, but it is best to cover your basis while maintaining a manageable list. Keywords for a business located near Dallas might be nearby places such as Westlake, Leander, or Cedar Park, or they might be terms related to the business. For instance a photography studio would likely include keywords like picture, photo, photographer and so on.
The second step can be tricky, but remember, if done right, SEO can save a tremendous sum of money on advertising expenses. Once the list of keywords is ready, then these words must be incorporated into the text of the website. However, it isnâ€™t wise to just stick them in here and there without making sense. This is a good way to tip off the search engine and find yourself back at the bottom of the search results. Instead, they must be integrated into the test seamlessly. For instance, if your keywords were downtown studio and Round Rock, then your homepage might include a statement such as â€œLooking for outdoor photos? We will happily travel from our downtown studio to take full advantage of the beauty that Round Rock has to offer.â€ Writing in this manner will create better SEO ranking for your company and will likely draw in a new crowd of customers for your business.
Programming in HTML for better SEO results
You might think the hard part is over, but it isnâ€™t. Writing in SEO format is not always enough to draw attention to your site. The other portion of this growing science includes HTML programming to include SEO optimization. This is done with something called Meta Tags.
Meta Tags are not guaranteed to land your page at the top of the search results, but they certainly canâ€™t hurt. They also provide you the ability to determine the description searchers will see when your site does come up as a search result. You can describe what your site offers in a short sentence or two so those who come across it on a search engine site know what they are opening before they click on the link. Perhaps more importantly, however, is not the Meta Description but the Meta Keywords Tag. This tag, which comes second to the description tag is an opportunity for you to push your keywords one last time. It might be used as a way to include keywords that you were not able to use in the body of the site, such as , however, it is always best to include keywords at least two or three times throughout your website for best search results for an optimize website in Austin.
DIY Versus a Hired Hand
For those who are intimidated by web development ecommerce, even though there are many SEO consultants and website designers that are willing to help with business branding, website layouts, and of course creating the best possible SEO standings for your companyâ€™s site. These services will cost you, but in the long run, for a website that continually draws in new customers, it may be worth the extra expense. The number of professionals in this field in the Austin area, for instance, continues to grow. So, if your business really is near Buda, Texas, then to find SEO experts, writers, and designers near you, consult the local yellow pages. Better yet, consult the web pages of these professionals to get a taste of how they write and design. A strong web site designer will have an unbelievably detailed site for him or herself. As for SEO specialists and those writing for web, simply perform the internet search that will let you know just how great their austin logos and Austin food photography skills truly are.